Social Alchemy

With this multifaceted, multiyear project, Indianapolis-based arts organization Big Car Collaborative — with our partners, the University of Southern Indiana, Indiana State Museum, Historic New Harmony, the New Harmony Gallery of Contemporary Art and others ––  have created a series of radio shows, exhibits, and conversations exploring, learning, and sharing how utopia has informed places and pursuits over time.

Conceived by Big Car co-founder Shauta Marsh, artist and philanthropist Jeremy Efroymson and Garry Holstein, Social Alchemy explores historical and contemporary examples of utopian experiments, fictional utopias and dystopias, and social and cooperative-living design projects (linking back to our affordable artist housing program on our block in Indianapolis). Through a variety of public programs — made possible with support from Indiana Humanities and Efroymson Family Fund — it offers a deeper understanding of the relationship between the built environment and social good.

Our Focus on Marguerite Young: A book that has shaped our thinking for this project is Indiana-born Marguerite Young’s Angel in the Forest: A Fairy Tale of Two Utopias (1945). It’s a non-fiction work with a surrealist style: a lyrical, magical take on the New Harmony true-life fable. We’ll highlight Young’s work in a related exhibition in 2020 to follow up on a mural of her commissioned for Tube Factory in 2019. Born in Indianapolis, Young (1908-1995) studied at Butler University and taught Kurt Vonnegut at Shortridge High School before joining New York’s Greenwich Village literary scene in the mid-1940s. Some believed her work was every bit as groundbreaking and masterful as James Joyce’s. Young once said: “I believe all my work explores the human desire or obsession for utopia, and the structure of all my works is the search for utopias lost and rediscovered. But the beauty of it is that you nevertheless go on, walking towards utopia, which may not exist, on a bridge which might end before you reach the other side.”

Themes for this Social Alchemy work 


  • Connecting the past and the future 
  • Ideas for New Harmony/Main Street/young people, families 
  • Art and culture as utopia 
  • Literary New Harmony/utopian literature over time 
  • Spirituality, philosophy, alchemy, and utopia


  • Current utopian experiments and planned communities, contemporary communal studies 
  • Activating spaces/placemaking as utopias/temporary utopias  
  • Food, drink and agriculture in utopian/planned communities 
  • Preservation and history/context 
  • Tourism as temporary utopia
  • Architecture and landscape architecture 
  • Labyrinths/other physical metaphors/sacred geometry

More about the project: We all grapple with divides in society and real-life examples of dystopia (shootings, mass incarceration, ecological degradation) and utopia (experiments such as co-living communities that make people demonstrably happier). This project is about exploring historical and contemporary real-world examples of utopian experiments and social design projects as well as theoretical and fictional utopias and dystopias. Our goal is for the impact of Social Alchemy to be a deeper understanding — via history, literature, and the philosophy of art, design, and architecture — of the relationship between the built environment and social good.

The Social Alchemy Symposium was a participatory mini-conference that took place in New Harmony, Indiana April 10-13, 2022.

You can listen to audio from the symposium here:

We will soon begin sharing videos of all the Zooms here on this page.

More about the symposium: Twice the site of utopian experiments in communitarian living, New Harmony is a town rich in beauty, culture, and history. And it made the perfect location for more than 150 people to gather for the symposium in person and enjoy conversations led by more than 20 notable authors, artists, designers, and philosophers from Indiana and around the world as we explored the role of utopian thinking.

With more than 1,300 viewers (both in-person and virtual), the symposium connects the history of utopias in this small town with our ongoing efforts at Big Car Collaborative to build an inclusive and affordable arts-based intentional community at our Cruft Street campus.

The symposium — organized through a partnership between Big Car Collaborative, the University of Southern Indiana, Historic New Harmony, and the New Harmony Gallery of Contemporary Art — was made possible by Indiana Humanities, the Efroymson Family Fund, and New America. Additional partners included the Indiana State Museum and PATTERN Magazine.

Check out pictures from the symposium.

Here’s a reading list from the symposium and about utopian thinking.

Check out the full program schedule here.

Some related PATTERN Magazine publications

Some highlighted sessions & recordings

Dreaming of New Worlds: World Building for Community Work with Maurice Broaddus [author]. Listen here.

Utopian Literature & Writing in New Harmony moderated by Jim Walker with Susan Neville [fiction writer/essayist], Matthew Graham [Indiana Poet Laureate], & Kevin McKelvey [poet & UIndy professor]. Listen here.  By the way, this is the poem Matthew talks about where, yes, Big Car gets its name.

Utopic Cultural Projects Conversation – Visual Art, Music & Movement moderated by Shauta Marsh with Keesha Dixon [Asante Arts Institute of Indianapolis], Docey Lewis [designer], Lauren Curry [Indy Movement Arts Collective] & Oreo Jones [musician & Big Car artists & WQRT FM manager]. Listen here.

Inclusion & access with the Indianapolis Cultural Trail & Neighborhood Development with DeAmon Harges [neighborhood organizer] & Brian Payne [CEO, Central Indiana Community Foundation & driving force behind the Cultural Trail]. Listen here.

Utopian Architecture with Marsh Davis [president, Indiana Landmarks], Lourenzo Giple [deputy director of planning, preservation, & design, City of Indianapolis], Adam Thies [associate VP for capital planning at Indiana University]. Moderated by Anne Laker [writer & Social Alchemy symposium team member]. Listen here.

New Harmony Meets Columbus, Indiana with Richard McCoy [Landmark Columbus Foundation], Kathryn Armstrong [Columbus Area Arts Council], & Kent Schuette [professor of landscape architecture & planning at Purdue]. Moderated by Chris Merritt. Listen here.

Here’s a great way to listen to the story of the origin of New Harmony:

A quick history of New Harmony Pop. 719 (as of 2019)

MISSISSIPPIAN INDIGENOUS PEOPLE: These Native Americans maintained complex, productive communities in the area, including earthen mounds built for ceremonial and cosmological purposes.

THE HARMONISTS: German farmer George Rapp and 400 followers arrived in 1815, building New Harmony as a community based on productivity, worker-owned industries, and shared resources.

THE OWENITES: The Rappites sold the land in 1825 to Robert Owen, a Welsh socialist. At its height, 1,000 Owenites were part of a “Village of Unity and Mutual Cooperation” prioritizing worker rights, scientific research, and artistic expression.

JANE BLAFFER OWEN: For nearly seven decades, Jane Blaffer Owen was the driving force behind the restoration and revitalization of the town of New Harmony, Indiana. Owen had a vision for the town, bringing in and commissioning renowned architects, visual artists, musicians, and writers. Her time there is often referred to as the town’s “third utopia.”

Why we at Big Car did this: As a nonprofit organization working in art-based community development, we’re very interested in intentional and inclusive communities designed for all to thrive. That’s our goal for our 19-building, 16-home, one-block Cruft Street Commons project in Garfield Park –– to make an arts-focused, socially cohesive mini neighborhood. And this work is inspired by our research into historic utopias in New Harmony and elsewhere. 

Why is this called Social AlchemyIn our research about New Harmony, we discovered that Father George Rapp — founder of the Harmonists, the first utopian experiment in New Harmony — studied alchemy and was trying to make gold and other precious commodities to fund his vision of utopia. Today, with New Harmony already a successful town with much to offer (including events and public programs), this project and symposium combines all the assets of New Harmony: the people who live there, the architecture, art, and food to celebrate and expand the town’s magic to Indianapolis and hopefully even further. We’re calling this mixture of everything Social AlchemyIf you haven’t already, this audio story we made as part of our overall Social Alchemy project is an entertaining primer on how New Harmony began.

Learn more about the overall Social Alchemy project.