Design for Good

Our Design for Good program, led by creative director Andy Fry and staff artist and designer Holly Sommers — with support from other designers — provides quality, free or moderate-cost design services and event and marketing planning to non-profits, community organizations, and other public entities in Indianapolis and beyond. The program addresses challenges many organizations face when marketing dollars are limited and staff do not have the expertise or time to dedicate to producing thoughtful marketing assets.

When we charge organizations who can afford to pay our discounted rates for this work, the income we make helps support others who can’t afford to pay for work. And it goes to fund other free Big Car Collaborative community projects and programs.

We have witnessed the power of good, thoughtful design to engage people and transform communities, whether it’s a friendly logo, a morale-building T-shirt, or a full program of engagement. In each case, good design brings fresh energy to our partners’ missions and ability to engage people – often in quantifiable ways like increased attendance at events.

Some recent examples include working with the Jewish Community Center (JCC) in Indianapolis on design for The Unity Project and an online historical tour of The Athenaeum.

Over the last several years, we’re proud to have worked on design support with many partners, including: Reconnecting to Our Waterways, IUPUI Arts & Humanities Institute, Ensemble Music Society, The Athenaeum Foundation, City of Indianapolis, Indianapolis Cultural Trail, Indianapolis Recorder, Eli Lilly & Co., The daVinci Pursuit, Garfield Park Neighbors Association, Mainstreet Shelbyville, IndyGo, Rotary Club of Indianapolis, Earth Charter Indiana, Indy Mod Homes, White River Festival, MESH Coalition, iMOCA, West Indy CDC, and International Marketplace Coalition.